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This project is to develop a set of advanced AI tools, namely multimodal video generation platform, advanced rendering engine and 3D generation technology, to revolutionize the fashion industry for enhancing customer interaction and experience through more engaging, personalized, and interactive AI based marketing tools.

This project will expand the AI algorithms and AiDA platform from generating fashion item design to a wider range of fashion accessories and lifestyle product categories, such as bags, shoes, eyewear, jewellery, hats, and home furnishings.

ANTLER I focuses on advancing AI capabilities in digitised craftsmanship, particularly in haute couture embroidery moving beyond AI’s expedience to foster new ways of stabilising the skills needed for the high-end luxury market.

AiDA is a first-to-market technology that empowers fashion designers, based on their creative inspirations, to work with AI to create original designs. With just a few clicks, designers can choose or refine options to develop fashion collections, bringing agility, efficiency and flexibility to conventional and intensive studio processes.