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This project is to develop a set of advanced AI tools, namely multimodal video generation platform, advanced rendering engine and 3D generation technology, to revolutionize the fashion industry for enhancing customer interaction and experience through more engaging, personalized, and interactive AI based marketing tools.

This project will expand the AI algorithms and AiDA platform from generating fashion item design to a wider range of fashion accessories and lifestyle product categories, such as bags, shoes, eyewear, jewellery, hats, and home furnishings.

This project builds on previous research project Neo-Couture: Development of user-centered methodologies for AI assisted bespoke craftsmanship for couture fashion, representing a significant forward shift from foundational research to an integrated AI-powered embroidery system designed to coach, document, and preserve today’s artisanal embroidery skills essential to haute couture and other luxury industries.

AiDA is a first-to-market technology that empowers fashion designers, based on their creative inspirations, to work with AI to create original designs. With just a few clicks, designers can choose or refine options to develop fashion collections, bringing agility, efficiency and flexibility to conventional and intensive studio processes.